Snabbostad

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Challenge

Establish Snabbostad.se on Stockholms apartment rental market and build a profitable customer acquisition process by optimizing and establishing presence through various digital channels.

Not surprisingly, business growth was modest. In order to jumpstart sales growth, Snabbostad.se recognized the importance of building a world-class digital presence and sought out Growth Stories expertise in this area.

Solution

Growth Stories knew it was crucial to increase Snabbostad.se conversion rate to get the most out of their advertising spend. We started with working together to optimize the conversion rate from website visit to purchase. With an increase of xx% we were ready to scale up their adverting channels and combined this with e-mail marketing to nurture leads and increase conversion further.

This allowed us to collect custom audience data, conduct granular customer analysis, and identify what purchase, engagement, and nurturing make users most likely to convert.

Results

Segmenting and dynamically updating audiences based on their loyalty status and propensity to convert led to an average monthly growth rate of 10.15% throughout the 4 years working together as well as a 4.46X incremental return on ad spend and a 1.94% incremental lift in conversion rate, making Snabbostad’s advertising spend more efficient and reaching key customers when it mattered most.